Privacy Policy
1 – WHAT ARE PERSONAL DATA AND WHAT CATEGORIES OF DATA DO WE PROCESS?
What is personal data? Personal Data is any information, of any kind and in any format (e.g., sound or image), relating to an identified or identifiable natural person. A person is considered identifiable if they can be identified, directly or indirectly, for example, through their name, identification number, location data, electronic identifier, or other elements that allow the identification of that individual.
Who are the personal data subjects? The Client or User is the individual to whom the data relates and who has used the services or products of Ana Sofia Piedade. The Client is the person who enters into a contract with Ana Sofia Piedade or one of her companies, while the User is the person who uses the services or products of Ana Sofia Piedade or one of her companies, but may not be the Client. For example:
In the business segment, the contract with Ana Sofia Piedade is in the company’s name, but the Users are the clients or employees of that company;
In the private segment, a Client may purchase multiple products and services.
Ana Sofia Piedade ensures that personal data is equally protected and respects the rights of both Clients and Users.
What categories of personal data do we process? The categories of data we process are as follows:
Basic data
Identification and contact details, and other identification data
Service
Examples
Civil or tax identification numbers, payment information, billing address, phone number, and email address; date of birth, gender, professional activity, and IP address (if you registered online)
Products and services purchased or subscribed
2 – WHO IS RESPONSIBLE FOR PROCESSING YOUR PERSONAL DATA?
These are the circumstances in which we process your personal data:
Consent
When we have your explicit consent—written, oral, or through the validation of an option—and this consent is prior, freely given, informed, specific, and unequivocal. Examples include your consent for Ana Sofia Piedade to analyze the use of services and products and make recommendations or send marketing messages, to use your identification or service usage data for marketing messages from Ana Sofia Piedade’s group of companies, or your consent for us to use service information to improve the quality of our service.
Contract performance and pre-contractual measures
When processing personal data is necessary for the conclusion, execution, and management of a contract with Ana Sofia Piedade or one of her companies, such as preparing proposals for products and/or services, managing contacts, information, and requests, or handling billing, collection, and payments.
Legal obligation
When processing personal data is necessary to comply with a legal obligation to which Ana Sofia Piedade is subject, such as reporting identification data to police, judicial, tax, or regulatory authorities.
Legitimate interest
When processing personal data corresponds to a legitimate interest of Ana Sofia Piedade or third parties, for example, for improving service quality, detecting fraud, and protecting revenue, where our reasons for using the data outweigh your data protection rights.
3 – WHAT ARE THE PURPOSES AND FOR HOW LONG DO WE PROCESS YOUR PERSONAL DATA?
For how long do we process your personal data?
Your personal data is processed by Ana Sofia Piedade only for the period necessary to achieve the defined purpose or, where applicable, until you exercise your right to object, your right to be forgotten, or withdraw your consent. After this retention period, Ana Sofia Piedade will delete or anonymize the data whenever it is no longer necessary to retain it for a different purpose that may persist.
For what purposes do we process your personal data?
Purposes:
Marketing and Sales
Client Management and Service Delivery
Accounting, Tax, and Administrative Management
Litigation Management
Fraud Detection, Revenue Protection, and Auditing
Network and Systems Management
Compliance with Legal Obligations
Information Security Monitoring
Examples of purposes (non-exhaustive):
– Marketing or sale of new products or services
– Analysis of consumption profiles
– Adaptation and development of new products or services
– Management of contacts, information, or requests
– Handling complaints
– Billing, collection, and payment management
– Accounting and invoicing
– Tax information, including submission to tax authorities
– Judicial and extrajudicial collection
– Management of other disputes
– Detection of fraud and illegal activities
– Revenue protection and control
– Credit risk management
– Internal auditing and investigations
– Support and improvement of networks and applications that support the service
– Service monitoring, improvement, and support
– Call location for emergency services
– Legal requests
– Investigation, detection, and prosecution of serious crimes – Response to judicial, regulatory, and supervisory authorities
– Access and log management – Backup management
– Security incident management
4 – WHAT ARE THE RETENTION PERIODS FOR PROCESSING AND STORING PERSONAL DATA?
Ana Sofia Piedade or one of her companies processes and retains your personal data according to the purposes for which it is collected. In some cases, the law requires that data be processed and kept for a minimum period, for example, 10 years for information required by the Tax Authority for accounting or tax purposes.
Whenever there is no specific legal obligation, data will be processed only for as long as necessary to fulfill the purposes that justified its collection and retention, always in accordance with the law and the guidance and decisions of the CNPD.
Thus, Ana Sofia Piedade will process and keep your personal data for the duration of the contractual relationship with you. She may retain other personal data for periods longer than the contractual relationship, either based on your consent, to ensure rights or obligations related to the contract, or due to legitimate interests, but always for the strictly necessary period to achieve those purposes and in accordance with CNPD guidelines and decisions.
Examples include contact information for marketing and sales purposes, retention of data related to invoice complaints, exercising warranty rights, or offers that may be of interest to the client or prospect.
5 – HOW DO WE COLLECT YOUR PERSONAL DATA?
How do we collect your personal data?
We collect personal data with your consent when you purchase products or services from Ana Sofia Piedade, download or use e-books, quizzes, complimentary sessions, products, services, and applications from Ana Sofia Piedade, or participate in market research. Collection can be done orally, in writing, or through Ana Sofia Piedade’s website. However, your personal information may also be collected from publicly accessible sources or other sources.
How is indirect collection of your personal data carried out?
To better understand indirect collection, here are some examples:
Other relevant information regarding credit risk or identification and contact details, for managing collections, detecting fraud, and protecting revenue. Ana Sofia Piedade may collect personal data from private entities that maintain information about individuals’ credit, provided these sources comply with applicable data protection rules.
Ana Sofia Piedade may also access, collect, or verify personal data on public administration websites and private entities, specifically to confirm the accuracy of your identification and contact information.
6 – DATA ANALYSIS
Cookies Policy
Information about our use of cookies
Our website uses cookies to distinguish you from other users. This helps us provide a good experience when you browse our site and allows us to improve it.
A cookie is a small file of letters and numbers stored in your browser or on your computer’s hard drive if you agree. Cookies contain information that is transferred to your computer’s hard drive.
The cookies we use are analytical cookies, which allow us to recognize and count visitors and see how they navigate our site. This helps us improve the site’s functionality, for example, by ensuring users can find what they are looking for easily.
You can find more information about individual cookies we use and their purposes below:
Analytics
The services in this section allow the owner to monitor and analyze web traffic and can be used to track user behavior.
Google Analytics (Google Inc.)
Google Analytics is a web analytics service provided by Google Inc. (“Google”). Google uses the data collected to monitor and analyze the use of this site, prepare reports on its activities, and share them with other Google services.
Google may use the data collected to contextualize and personalize ads across its advertising network.
- Personal Data collected: Cookies and Usage Data
Processing location: United States – Privacy Policy – Opt out.
Facebook Ads Conversion Tracking (Facebook, Inc.)
Facebook Ads Conversion Tracking is an analytics service provided by Facebook, Inc. that connects Facebook ad network data with actions taken on this site.
Personal Data collected: Cookies and Usage Data
Processing location: United States – Privacy Policy.
Content Comments
Content comment services allow users to post and publish comments on this site’s content.
Depending on the settings chosen by the owner, users may also leave anonymous comments. If an email address is provided among the Personal Data, it may be used to send notifications about comments on the same content. Users are responsible for the content of their own comments.
If a third-party content comment service is installed, it may also collect web traffic data for the pages where the comment service is used, even when users do not use the content comment service.
Facebook Comments (Facebook, Inc.)
Facebook Comments is a content comment service provided by Facebook, Inc., allowing users to leave comments and share them on the Facebook platform.
Personal Data collected: Cookies and Usage Data
Processing location: United States – Privacy Policy.
Email Marketing
We collect your name and email address when you register for a webinar or event, request a free resource, or join a waitlist via <email marketing software> (Privacy Policy).
We use this information to send you helpful tips, industry news, and notifications about services and products that may interest you. You can unsubscribe from our list at any time.
Additionally, we collect your surname and postal address when you purchase a product or course, as part of the payment verification process with our payment provider and for sales tax purposes.
Remarketing and Behavioral Targeting
This type of service allows this site and its partners to inform, optimize, and display advertising based on the user’s past activity on this site.
This activity is carried out by tracking Usage Data and Cookies, which are shared with partners managing remarketing and behavioral targeting.
In addition to any opt-out options provided by the services below, users can disable the use of cookies by a third-party service by visiting the respective opt-out page Network Advertising Initiative.
Facebook Remarketing (Facebook, Inc.)
Facebook Remarketing is a remarketing and behavioral targeting service provided by Facebook, Inc. that links activity on this site to the Facebook advertising network.
Personal Data collected: Cookies and Usage Data
Processing location: United States – Privacy Policy – Opt out.
Facebook Custom Audience (Facebook, Inc.)
Facebook Custom Audience is a remarketing and behavioural targeting service provided by Facebook, Inc. that links the activity on this website to the Facebook advertising network.
Personal Data collected: Cookies and email address.
Processing location: United States.
– Privacy policy – Opt out.
Interaction with External Social Networks and Platforms
This type of service allows interaction with social networks or other external platforms directly from the pages of this website.
Any interaction and the information obtained through this website are always subject to the user’s privacy settings on each social network.
These services may also collect traffic data for the pages on which they are installed, even when users do not actively use them.
Twitter Tweet Button and Social Widgets (Twitter, Inc.)
The Twitter Tweet button and social widgets are services that enable interaction with the Twitter social network, provided by Twitter, Inc.
Personal Data collected: Cookies and Usage Data.
Processing location: United States – Privacy Policy.
Facebook Like Button and Social Widgets (Facebook, Inc.)
The Facebook Like button and social widgets are services that enable interaction with the Facebook social network, provided by Facebook, Inc.
Personal Data collected: Cookies and Usage Data.
Processing location: United States – Privacy Policy.
LinkedIn Button and Social Widgets (LinkedIn Corporation)
The LinkedIn button and social widgets are services that allow interaction with the LinkedIn social network, provided by LinkedIn Corporation.
Personal Data collected: Cookies and Usage Data.
Processing location: United States – Política de Privacidade.
How to provide or withdraw consent for the installation of cookies
Beyond what is described in this document, the user can manage cookie preferences directly in their browser and prevent third parties from installing cookies.
Through the browser settings, it is also possible to delete cookies that were installed previously, including those that may have stored the initial consent for cookie installation on this website.
Users can find information on how to manage cookies in the most commonly used browsers at the following links:
Google Chrome, Mozilla Firefox, Apple Safari and Microsoft Internet Explorer.
Regarding cookies installed by third parties, users can manage their preferences and withdraw their consent by clicking the corresponding opt-out link (when available), using the tools provided in the third party’s privacy policy, or contacting the third party directly.
Despite the above, the Owner informs that users may also follow the guidance offered by the initiatives listed below, which provide broader tools for managing advertising-related tracking preferences across multiple services EDAA (EU), by Network Advertising Initiative (EUA) and by Digital Advertising Alliance (EUA), DAAC (Canada), DDAI (Japan) or other similar services.
These initiatives allow users to set their tracking preferences for most advertising tools.
The Owner therefore recommends that Users make use of these resources in addition to the information provided in this document.
Logs and system maintenance
For operational and maintenance purposes, this website and any third-party services may collect files that record interactions with the site (system logs), using other personal data (such as the IP address) for this purpose.
Changes to this privacy policy
The Owner reserves the right to make changes to this privacy policy at any time, informing users on this page and possibly within this website and/or — whenever technically and legally feasible — by sending a notice to users via any available contact information.
If the changes affect processing activities based on the user’s consent, the Owner will request new consent from the user when necessary.
Owner and Data Controller
Ana Sofia Piedade
E-mail: geral@anasofiapiedade.com
As the installation of third-party cookies and other tracking systems through the services used on this website cannot be technically controlled by the Owner, any specific references to cookies and tracking systems installed by third parties should be considered indicative. For complete information, users are advised to consult the privacy policies of the respective third-party services listed in this document.
Given the objective complexity surrounding the identification of cookie-based technologies, users are encouraged to contact the Owner if they wish to receive more information about the use of cookies on this website.
7 – WHAT ARE YOUR DATA PROTECTION RIGHTS AND HOW TO EXERCISE THEM?
What are your rights?
Below is an overview of your rights and what each protects:
Right of Access
The right to obtain confirmation of which personal data is being processed and information about it, such as the purposes of processing, retention periods, and more. You can view or obtain a copy of documents, such as invoices, written agreements, or support requests you made.
Right to Rectification
The right to request correction of inaccurate personal data or to have incomplete personal data completed, such as address, tax ID (NIF), email, phone contacts, or others.
Right to Erasure or “Right to be Forgotten”
The right to have your personal data deleted, provided there are no valid grounds for retention, such as legal obligations, ongoing investigations, crime detection and prevention, or an active judicial process.
Right to Data Portability
The right to receive the data you provided in a commonly used digital format or to request direct transfer of your data to another entity that becomes responsible for your personal data, such as receiving your invoices or transferring your contacts to a new data controller, if technically feasible.
Right to Withdraw Consent or Object
The right to withdraw consent or object at any time to data processing, for example for marketing purposes, unless legitimate interests prevail over your interests, rights, and freedoms, such as defending a right in legal proceedings.
Right to Restriction
The right to request restriction of processing of your personal data in the form of:
Suspension of processing
Limiting the scope of processing to certain categories of data or specific processing purposes
Right to Lodge a Complaint
The right to file a complaint with the supervisory authority (CNPD) in addition to contacting the company or the Data Protection Officer (DPO).
How to exercise your rights
Exercising your rights is free of charge, except in cases of manifestly unfounded or excessive requests, in which case a reasonable fee may be charged based on the costs incurred. Requests should be made in writing, but upon request, they can also be provided orally. In such cases, Ana Sofia Piedade must verify your identity by means other than oral confirmation. Responses to requests will be provided within a maximum of 30 days, unless the request is particularly complex.
You can exercise your rights via the following e-mail:
Ana Sofia Piedade
Mail: geral@anasofiapiedade.com
8 – TO WHOM DO WE DISCLOSE YOUR PERSONAL DATA?
Under what circumstances are your personal data shared with other entities, subcontractors, or third parties?
Your data may be shared with subcontractors so that they process it on behalf of and under the instructions of Ana Sofia Piedade. In such cases, Ana Sofia Piedade will take the necessary contractual measures to ensure that subcontractors respect and protect the data of the data subject.
Data may also be disclosed to third parties—entities distinct from Ana Sofia Piedade or its subcontractors—such as companies within the Ana Sofia Piedade group, partner companies (with your consent), or entities legally required to receive the data, such as the tax authority.
Under what circumstances does Ana Sofia Piedade transfer your data to a third country?
Ana Sofia Piedade may need to transfer your personal data to a third country outside the European Union that is not on the EU’s list of countries recognized as having adequate levels of personal data protection. In such cases, Ana Sofia Piedade will ensure that the data transfers comply strictly with applicable legal requirements.
9 – HOW ANA SOFIA PIEDADE PROTECTS YOUR PERSONAL DATA?
Ana Sofia Piedade has implemented the necessary and adequate logical, physical, organizational, and security measures to protect your personal data against destruction, loss, alteration, disclosure, unauthorized access, or any other form of accidental or unlawful processing.
Specifically, Ana Sofia Piedade has implemented:
Logical security measures: Use of firewalls and intrusion detection systems, strict access policies to systems and information, and logging of actions taken by employees on clients’ or users’ personal data.
Physical security measures: Strict control of access to Ana Sofia Piedade’s physical premises by employees, partners, and visitors, with very restricted and continuously monitored access to critical technological infrastructures.
Privacy by design and by default: Technical measures such as masking, encryption, pseudonymization, and anonymization of personal data, combined with preventive privacy-oriented measures.
Audit and control mechanisms: Scrutiny procedures to ensure compliance with security and privacy policies.
Employee and partner training programs: Regular education to reinforce awareness and correct handling of personal data.
Access rules for clients and users: For certain products or services, measures such as password protection are required to strengthen control and security mechanisms.
10 – USEFUL ADVICE FOR PROTECTING YOUR DATA
Ana Sofia Piedade’s and third-party websites
Regarding the use and processing of personal data on Ana Sofia Piedade’s websites, make sure to check the cookie policies on each website. Ana Sofia Piedade’s websites, products, or applications may contain links to third-party websites, products, or services that are not affiliated with Ana Sofia Piedade and are not covered by this Privacy Policy. Any collection or processing of personal data requested by these third parties is your sole responsibility. Ana Sofia Piedade cannot be held liable under any circumstances for the content, accuracy, truthfulness, or legitimacy of these websites or for the misuse of data collected or processed through them. Clients and users are advised to read and accept the data processing rules set by these third parties before using their websites, products, or applications.
Other advice
Ana Sofia Piedade recommends exercising caution when sharing personal data and circulating it online, as these actions are entirely the client’s responsibility. Take additional security measures, including:
Keeping your devices (PCs, tablets, or smartphones) and programs updated, with firewalls and protection against malicious software (e.g., antivirus);
Avoiding websites of dubious reputation or without verified authenticity;
Protecting your devices physically and avoiding entering login credentials on public computers (e.g., in internet cafés, hotels);
Using strong, unique passwords for each service or website.
Legal information
This privacy statement has been prepared based on provisions from multiple legislations, including Articles 13 and 14 of Regulation (EU) 2016/679 (General Data Protection Regulation).
This privacy policy applies only to this website unless otherwise stated in this document.
Information not included in this policy
More details about the collection or processing of personal data can be requested from the Owner at any time.
